Know What Is Next Why the 360° Fan View Is Broken and How Jordy Leiser Is Rethinking Sports Ticketing
If your organization is still talking about a “360° fan view,” chances are your technology stack is already working against you. Jordy Leiser, Co-Founder and CEO at Jump, argues most clubs are stuck with disjointed legacy systems that are blocking direct-to-fan experiences, especially in ticketing, identity, and mobile.
Jump was built to unify those layers into a single, seamless ecosystem so clubs can operate with the speed and personalization fans expect today.
Jordy explains what it looks like to move off legacy infrastructure using Jump’s Minnesota Timberwolves rollout as a real-world example: a full transition delivered in just 88 days from contract to first game at Target Center.
He challenges the assumption that transformation requires an ownership change or a multi-year roadmap, and shows how teams can time meaningful change around ticketing renewals instead. He also takes aim at the ticketing business model itself, explaining how per-ticket fees and resale economics can work against team goals, and why unified data is the prerequisite for AI-powered personalization.
In this episode, you’ll hear:
- Why most teams still cannot deliver a true 360-degree fan view, and what the missing layer is
- How “rip and replace” technology transformations can actually happen in under 90 days, using an NBA deployment as proof
- Why the traditional ticketing fee and resale-driven business model is misaligned with how teams generate value
- How artificial intelligence becomes practical in sports ONLY after data silos are eliminated and fan identity is unified
Resources and Links:
Connect with Jordy Leiser on LinkedIn.
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