How to Get Featured in the Media (Without Hiring a PR Agency) with KJ Blattenbauer [Ep 238]

Do you ever see the same experts getting featured in Forbes, on The Today Show, or in major publications - and wonder how the hell they’re doing it?

In this episode, I’m joined by KJ Blattenbauer, founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, KJ helps overlooked experts and founders turn credibility into recognition - and visibility into revenue.

And here’s the best part? She makes PR feel simple.

We’re breaking down exactly how to get started with media pitching (even if you’ve never done it before), how to build your own media list, what to actually say in a pitch email and why visibility isn’t about ego… it’s about leadership.

What You’ll Learn in This Episode:

• Why visibility is a leadership skill - not an ego play
• The simple “housekeeping” step most business owners skip before pitching
• How to find journalists already covering your industry
• What to include (and NOT include) in a pitch email
• Why 75% of media wins happen on the follow-up
• How to know which publications actually matter for your audience

Guest Spotlight: KJ Blatten Bauer

KJ Blatten Bauer is the founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, she helps experts and founders turn credibility into recognition - and visibility into revenue. Her clients have been featured in outlets like Forbes, Architectural Digest, and The Today Show.

• KJ's Website: https://www.hearsaypr.com
• Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

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