Decision Sprint: Atif Rafiq on whether innovation is an art or a science

EPISODE 1483: In this KEEN ON show, Andrew talks to the author of DECISION SPRINT, Atif Rafiq, about the new way to innovate into the unknown, and move from strategy to action

Over a 25 year career spanning Silicon Valley and the Fortune 500, Atif Rafiq invented a new system for problem-solving. His ideas proved so impactful as a competitive advantage that they sped his rise at digital native companies like Amazon and later to C-suite positions he held at companies including McDonald’s, Volvo and MGM Resorts. In DECISION SPRINT: The New Way to Innovate into the Unknown and Move from Strategy to Action (April 25, 2023; McGraw-Hill), Atif shares this proven, scalable system so that any team can problem-solve, innovate and grow. 

Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.