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Building a Personal Brand Using Words with Delia Monk

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Aug 12, 2024

Delia Monk, a sales copywriter and positioning pro who pivoted from running a travel business to building a copywriting and course business. She talks about using words to sell, how email and in-person networking grew her clients, building a product ecosystem from done-for-you to evergreen courses, protecting creative time, and her plan to write a book.

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ANECDOTE

Pivot From Travel To Writing

Delia lost her travel business seven days after having her baby when COVID halted travel and left clients stranded.
She pivoted immediately by building a website and offering freelance writing to survive and rebuild her career.

INSIGHT

Words Can Be Directly Profitable

Delia realized words can directly generate revenue once she learned conversion copywriting.
She shifted from journalism's low pay to copy that sells and earns well for clients and herself.

ADVICE

Use Network Plus Personalised Pitches

Reach out to your existing network immediately and start highly personalized cold pitches when you pivot.
Train properly first, then use targeted outreach to win high-value clients.

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Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.

She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!

Episode Timestamps

[02:30] - Delia's Journey from Journalism to Copywriting
[03:23] - The Impact of COVID-19 on Delia's Career
[03:55] - Delia's Transition into Freelance Writing
[04:29] - The Power of Words in Sales
[05:58] - Delia's Marketing Strategies and Platforms
[06:33] - The Importance of Email Marketing
[14:19] - Balancing Business and Personal Life on Social Media
[16:44] - Delia's Ecosystem of Products and Services
[19:35] - What Delia's Day-to-Day Looks Like
[23:13] - Writing a Book
[24:02] - Chris’ Coaching Corner

Essential Learning Points From This Episode

Figuring out what you're good at and going all in on it
The importance of pivoting quickly when needed
Using words to sell and market your products or services
How to create a diverse ecosystem that continues to serve your audience

Important Links & Mentions From This Episode

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