Creators On Air

Simplify Audience and Business Growth with Josh Spector

16 snips
Sep 27, 2023
Josh Spector, creator of the newsletter “For The Interested” and host of the “I Want To Know podcast”, shares tips for simplifying audience and business growth. Topics include: the benefits of focusing on one or two social media platforms, defining goals and target audience, analyzing data and effective growth strategies, newsletter growth strategies and email list protection, monetizing expertise with skill sessions, and the importance of saying no and taking action as a creator.
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ADVICE

Curate Inputs, Collect Links

  • Curate inputs: subscribe to focused newsletters and follow relevant accounts so great links surface naturally.
  • Save promising links into a simple list app and pick a mix of niche and broad items each week.
ADVICE

Use Metrics, But Read Them Right

  • Look at metrics, but interpret them in context of audience size and relevance for each item.
  • Treat qualitative signals like replies as equally important signals of what resonates.
ANECDOTE

How He Reached 50K Subscribers

  • Josh credits varied early tactics — free content, Facebook ads, cross-promotions — for long-term growth to 50k subscribers.
  • He notes recent tools like SparkLoop sped growth but changed subscriber quality and interpretation of numbers.
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