UNLIMITED SUPPLY with Digital Music News A new pub industry standard? So sue me! and Artie Fufkin goes to Korea.
Mar 24, 2026
A deep dive into Primary Wave's takeover of Kobalt and how that could reshape publishing. A chaotic BTS comeback in Seoul and its ripple effects on local markets. Lucian Grainge's take on AI disruption and where AI-created music might be hosted. The White House's controversial stance on AI training and the legal showdown it invites. Roblox's new cut on brand integrations and what it means for gaming partnerships.
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Primary Wave Plus Kobalt Could Set A New Publishing Standard
- Primary Wave's acquisition of Kobalt could create a new powerhouse that blends aggressive rights exploitation with tech-first administration.
- Combining Primary Wave's catalog plays and Kobalt's admin tech should extract more revenue from owned assets and serve big capital inflows.
BTS Seoul Stream Success Masked Local Attendance Disaster
- BTS's Seoul comeback stream hit 300 million viewers but local turnout was only a fifth of the expected in-person crowd, producing significant local economic pain.
- Hybe stock fell and vendors like a kimbap seller overprepared, a classic Artie Fufkin moment of spectacular miscalculation.
Universal Sees AI As A Tool For Ancillary Content And Personalization
- Lucian Grainge presented AI as a disruptive force that ultimately drives growth, positioning Universal to use AI for ancillary content and personalization.
- Universal plans to generate contextual content around music and explore where that content will live — Spotify, YouTube, Netflix, or proprietary platforms.