In the Pit with Cody Schneider | Marketing | Growth | Startups

sliding into 861,000 DMs to convert twitter connections into cash

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Oct 8, 2024

Jaen Carrodine, co-founder of Drippi AI, shares his expertise on using cold DMs for business growth, revealing that they've sent over 800,000 messages with high response rates. He highlights the power of AI in personalizing outreach to boost effectiveness. The discussion covers how smaller offerings can build trust before upselling higher-ticket services. Jaen also addresses the challenges of adhering to platform guidelines and the importance of cross-platform strategies for sustainable growth.

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ANECDOTE

Drippi AI's Origin

Jaen started Drippi AI after realizing the potential of ChatGPT for personalized cold DMs.
He pivoted from a credit card points product to focus on Drippi.

INSIGHT

Adapting Cold Outreach to Twitter

Cold DM strategies from LinkedIn and email can be adapted for Twitter.
Success depends on the offer and the ability to craft compelling messages.

ANECDOTE

Drippi AI's Success Story

Drippi AI's average reply rate is 3.5% across a large scale of messages.
A PR firm using Drippi booked $128,000 in its first month.

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In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth.

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Timestamps:

(00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach.

(00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates.

(00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling.

(00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later.

(00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention.

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