
The Data Center Frontier Show The Next Era of Data Center Power: Carbon Transparency and Infrastructure Innovation
Mar 27, 2026
Joel Wynn, VP of Data Center Sales at Southwire, brings end-to-end expertise from mining to conductor engineering. He discusses reduced-carbon copper, material traceability, and how wiring and conductors drive embodied carbon. The conversation covers metrics like EPDs, supply-chain transparency, and practical steps for on‑premise power and procurement planning.
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Five Tenets Driving Product Level Sustainability
- Southwire's five sustainability tenets link operational practices to product-level carbon reductions.
- Growing Green, Living Well, Giving Back, Doing Right, and Building Worth drive water optimization, circular economy, and lower production waste across cable manufacturing.
Cut Carbon By Swapping Wiring Packages
- Reduce embodied carbon quickly by specifying lower-carbon wiring and cable packages rather than redesigning site power layouts.
- Joel Wynn shows owners can achieve 20–30% reductions versus a 2018 baseline by swapping to Southwire-sourced wiring and cable mixes.
Measuring Reduced Carbon Copper End To End
- Southwire measures reduced-carbon copper by tracing cathode production and renewable energy use back to suppliers.
- The methodology ties supplier-side renewable energy (or RECs) and plant offsets to a 2018 baseline and verifies results with UL-listed EPDs.
