Game Changers with Molly Fletcher

Arthur Blank on Values-Based Leadership

Dec 10, 2020
Arthur Blank, co-founder of The Home Depot and owner of the Atlanta Falcons, shares his journey from being fired to launching successful businesses grounded in values-based leadership. He reveals how high standards and listening define his approach, and how creating purpose for associates enhances fulfillment. Arthur discusses the importance of fan-friendly pricing and innovative stadium designs to elevate the customer experience. He emphasizes philanthropy and honesty in leadership, reminding us that purpose drives true success.
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ANECDOTE

Two Inches For Fan Comfort

  • Blank chose stadium seats two inches wider to prioritize fan comfort, accepting higher building costs.
  • He saw small design choices as tangible ways to thank supporters and improve the fan experience.
ADVICE

Adopt Fan-Friendly Food Pricing

  • Price concessions at or below local street prices to avoid taking advantage of fans.
  • Lower prices can boost per-capita spend and fan appreciation, creating loyalty and higher overall revenue.
ANECDOTE

Ask Fans, Then Act Fast

  • After buying the Falcons, Blank asked non-attending fans what would bring them back and sold 20,000 seats at $10.
  • Listening and acting decisively filled the stadium and changed team atmosphere immediately.
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