Built for the Edge E #469: The Rebrand Is Here: Why I retired the Edge Mastermind & rebuilt everything
In this powerful episode, Kehla G officially unveils the bold new era of her podcast: Built for the Edge. After over six years under Living in Fierce Alignment, this transformation isn’t just a name change—it’s an identity shift, a strategic pivot, and the next evolution of her business and leadership.
Kehla takes you behind the scenes of this rebrand, walking you through the inner work, massive personal growth, and pivotal decisions that led to retiring The Edge Mastermind and claiming the full force of her brand’s edge. From navigating client transitions and personal loss to confronting misalignment in her offers, Kehla shares it all—raw, real, and radically honest.
Inside this episode:
‼️ Why the Edge Mastermind had to end (even though it was profitable)
‼️ What it really looks like to build a business at the edge of your potential
‼️ How identity work, Human Design, and Gene Keys shaped this next chapter
‼️ Why staying "right" about your current reality might be keeping you stuck
‼️ The difference between collapse and conscious recalibration
🔥 And the cherry on top? To celebrate the rebrand, Kehla's launching a GIVEAWAY. One lucky listener will win a 90-minute 1:1 business session (valued at $1,000+ USD). All you have to do is:
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Leave a written review on Apple Podcasts
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Give 5 stars on Spotify
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Submit your screenshots via this link
Bonus entry: Share this episode on Instagram and tag @kehlag
Giveaway closes July 17 — winner announced July 18.
This episode is the mic drop moment that marks the beginning of something much bigger. If you’re ready to scale with alignment, deepen your leadership, and build a business that reflects your real edge—this is your invitation.
Check out Kehla's website
Grab Kehla’s Complimentary Resources