Bloomberg Business of Sports Betting on the Big Game, Super Bowl LX
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Feb 6, 2026 Terrell Owens, Pro Football Hall of Famer known for iconic NFL moments, shares memories of his time in San Francisco and off-field passions like pickleball and brand collaborations. Christian Janetsky, FanDuel president driving sportsbook strategy, discusses betting volume, product features and growth around the Big Game. Zaylene John-Mohamed, Bay Area Host Committee CEO, outlines regional planning, logistics, economic impact and security preparations.
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Use Live Features To Keep Viewers Betting
- Offer game-time features like live-drive betting and same-game parlays to keep users engaged during broadcasts.
- Christian Janetsky recommends daily odds boosts leading up to the Super Bowl to drive repeat app visits.
New States Catalyze Explosive Growth
- New market entries (e.g., Missouri) produce sudden growth spikes while mature states still show year-over-year gains.
- Janetsky noted many users first create FanDuel accounts while traveling and later use them at home once a state legalizes.
Rice Imagines Doubling His Stats With Data
- Jerry Rice joked that NetApp's data could have doubled his career stats if available in his era.
- He and Gaby Boko linked data and AI to on-field performance and fan experiences at the Super Bowl.