Know What Is Next The New Operating Model for Live Sports with Jeb Terry
Live sports is evolving beyond the traditional broadcast model. New venue formats, new production workflows, and new distribution strategies are reshaping how fans experience games outside the home.
The question is no longer how to enhance the fan experience, but how do we redesign the operating model behind it?
Jeb Terry, CEO of Cosm, joins Dave to explain how Cosm is combining dome-scale LED immersion, hospitality, and a purpose-built production approach that produces hundreds of live events a year.
They also zoom out to the broader industry shifts shaping the opportunity, while also reflecting on leadership, team building, and the conviction required to build through uncertainty.
In this episode, you’ll hear:
- Why producing 425+ live events per year gives Cosm negotiating power in a fragmented rights landscape
- How a “traveling kit” production model creates new optionality for leagues
- What the NFL’s org design reveals about scaling teams and driving accountability
- Why Jeb thinks the speed of money will shape ticketing and new monetization mechanics in sports
- How prediction markets (beyond sports betting) are pressuring league governance and oversight
Resources and Links:
Connect with Jeb Terry on LinkedIn and learn more about Cosm on their website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.