Carl McCluskey - Crisp Pizza - From Semi-Pro Footballer To Creating The UK's Most Famous Pizza!

In this episode we sit down with Carl McCluskey, the quietly obsessive mastermind behind Crisp, the cult London pizzeria that has gone from a backstreet Hammersmith pub to one of the most sought after tables in the city. Carl walks us through the whirlwind first three weeks of his new Marlborough site and the sheer graft behind bringing a tiny pop up operation into a polished, high pressure restaurant setting. From staff struggles and stretching stations held together with rope to finally stepping into a dream kitchen, it is a rare look at the leap from local hero to full scale powerhouse.

Carl breaks down the craft behind his pizzas, including the infamous Vecna, born by accident during a chaotic Halloween party when he grabbed hot honey and burrata as a last minute experiment. He shares the Reddit conspiracies about his secret hydration levels, the ongoing myth that his dough sits in trays, and why he refuses to reveal the tiny tweaks that make Crisp different. He explains how his cousin Pedro became the best oven man in the world, how the team makes up to forty litres of hot honey a week, and why scaling too fast would destroy the magic.

The conversation turns to the business side, where Carl opens up about the heartbreak of leaving the original Hammersmith pub after impossible lease demands from Stonegate. He tells the wild stories that came with success, from seven hour queues to customers offering a thousand pounds in cash for a table. He recalls the day Dave Portnoy’s 8.1 review changed everything, the surreal moment an American number rang asking for margaritas, and the sudden global spike in calls from fans desperate to try his pizza. There is also the now legendary saga of the toilet graffiti that became a t-shirt, a Wi-Fi code, and a small legal dispute.

Carl’s life story threads through the episode, from his days as a semi pro footballer playing alongside the Wealdstone Raider to being raised in his nan’s old school London pub. He reveals the New York and LA inspirations behind his food, why an all day John and Vinnie's style concept could be his next move, and the places he eats on his own perfect food weekend. Honest, funny, and completely unguarded, this is Carl McCluskey at his best.

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