The FMCG Guys 307. Paul Dahill, MD of Sales EMEA at Koddi: Retail Media Overhaul, Measurement Expectations, Operational Bottlenecks, Commerce is not only Retail, What Brands and Retailers can Do, AI
Watch on YouTube: https://youtu.be/EWf1GTIXl9g
Paul Dahill is the MD of Sales EMEA at Commerce Media Technology Leader Koddi. As one of the most respected (and tenured) voices in Retail Media, he joins Daniel live in London to share his unique vision of the industry; from how it has evolved to some big shifts Retailers and Tech vendors will have to make to consolidate this offering.
Tune in to hear about:
- How he started in Retail Media (and surprise – this space is more than 5 years old!)
- Why he chose to join Koddi and how they are positioned
- Why Retail Media needs an overhaul: not confined to a few predictable places, winning moments, PDPs, Measurement Expectations, Operational Bottlenecks
- Actionable Recommendations for Retailers and Brands
- AI: how will it affect retailers
More
Koddi + Forrester Report: https://koddi.com/awny/
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.