
The Glossy Podcast Prime Day data, Meta and EssilorLuxottica, New Guards Group news — and fashion brands' Amazon playbook
7 snips
Jul 11, 2025 Laura Meyer, the Founder and CEO of Envision Horizons, shares her insights on how brands can thrive on Amazon and other e-commerce platforms. They dive into the significant drop in consumer spending during Prime Day, with most purchases under $20. Laura highlights the evolving relationship between fashion brands and the marketplace, tackling the challenges of discoverability and competition. The conversation also touches on luxury retail's adaptation to tech innovations, especially the impact of Meta's investment in smart eyewear.
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Meta Bets on Smart Glasses
- Meta's $3.5 billion investment in EssilorLuxottica signals strong belief in smart glasses.
- Ray-Ban smart glasses sold 2 million pairs by 2023, showing genuine consumer interest.
Founders Reclaim Streetwear Brands
- New Guards Group filed for bankruptcy late 2024 and is selling off brands.
- Many original founders are buying their brands back, regaining creative control.
Deep Discounts Drive Amazon Sales
- Fashion brands should offer deep discounts (40%+) on key products during Prime Day to drive sales.
- Use timed deals and adjust strategies throughout the event based on sales data.
