Deconstructor of Fun 289. Mobile Gaming in 2025: 10 Trends That Matter
Jun 5, 2025
Sam Aune, a gaming insights analyst at Sensor Tower, dives deep into the future of mobile gaming. He highlights download trends and innovative user acquisition strategies that game makers should adopt. Aune discusses the hybrid casual game boom and its monetization potential, while also addressing growing engagement in genres like strategy. The conversation touches on emerging markets, the needs of Gen Z players, and the importance of gender targeting in game development. He emphasizes both opportunities and challenges in this ever-evolving landscape.
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Leverage Emerging Markets Early
- Emerging markets like Middle East and Latin America show rapid growth and lower CPI despite smaller current market size.
- Enter these markets early to build knowledge and grow with them instead of competing in saturated regions.
Top Revenue Genres Evolving
- Strategy, puzzle, and casino games dominate mobile revenue, with strategy seeing notable growth.
- New big strategy launches contribute significantly to growth even in mature markets like the US.
RPG Decline and Market Shift
- RPGs have declined as other genres incorporate their monetization features.
- Players seek shorter, less time-intensive games, causing fatigue with traditional RPGs demanding heavy commitment.