
New Books in Science, Technology, and Society Isabelle Held, "Atomic Bombshells: How Plastics Shaped Postwar Bodies" (Duke UP, 2026)
Apr 3, 2026
Isabelle Held, historian and author of Atomic Bombshells, traces how wartime plastics like nylon and silicone migrated into postwar fashion and bodies. She talks about bullet bras, foams, implants, wartime industry pivots, marketing, regulation gaps, and surprising archival finds. Short, provocative conversations about material culture, gender, and design.
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Plastics Rewrote Postwar Gender Ideals
- Plastics like the bullet bra reveal how military-linked materials reshaped postwar gender ideals.
- Isabelle Held traces nylon, silicone, and foams from large-scale R&D into fashion and bodily ideals labeled as 'bombshell' style.
Nylon Was A PR Project For DuPont
- Nylon was developed by DuPont as a peacetime reinvention of an explosives firm and marketed as the first fully synthetic fiber.
- At the 1939 World's Fair DuPont used 'Miss Chemistry' attendants wearing nylon stockings to stage tactile demos that tied women's bodies to chemistry.
Captured German Foams Seeded US Consumer Goods
- US Army Quartermaster teams documented German polyurethane foams and shared reports that industry used to reproduce them stateside.
- Companies like MoBay (Monsanto+Bayer) scaled foam into shoes, upholstery, and padded foundation wear after WWII.

