King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders You Don’t Have to Be Monogamous With A.I. | Ep. 121
Mar 3, 2026
They debate switching between AI platforms and treating multiple LLMs as a tech stack. They explore Claude’s strengths for writing, coding, and building apps without code. They demo creating a live dashboard and explain migrating AI memories when changing platforms. The conversation reframes AI as an action partner that lets you build practical tools and personal KPIs.
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Use Multiple LLMs As A Tech Stack
- You don't need to pick one AI; treat LLMs as a tech stack and use multiple models for their different strengths.
- Ethan lists Claude, Gemini, Perplexity, Grok and ChatGPT and emphasizes choosing an LLM by specialty instead of loyalty.
Claude Went From Better Writing To Building Apps
- Claude felt like a better writer and earlier excelled at coding, which made Ethan favor it for higher-quality outputs.
- Claude's recent Opus 4.6, Claude CoWork and Claude Code expanded use cases and let Ethan build apps and organize files without coding.
Claude's Ads And Anti-Ad Position Boosted Adoption
- Claude ran a humorous ad campaign and promised no ads in lower tiers, which raised public awareness and drove people to try it.
- Ethan watched Claude ads and noticed a surge in signups and visibility versus ChatGPT's ad plans.