e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it.

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Timestamps

00:00 - Start
00:53 - Being a bold disruptor with a kind heart
03:11 - The difference between being kind and being nice
08:02 - Why we should be kind to our competitors
09:30 - The science to kindness
10:56 - Why fear of embarrassment stops us being kind
17:02 - The power of kindness for your career
19:08 - Kindness doesn’t have to be big gestures

The power of kindness (while being a disruptor)