AI expert Oren Greenberg unpacks how B2B marketers can cut through the noise of fast-evolving AI trends. Sharing pragmatic advice, he explores hands-on upskilling, prioritisation, and communicating value to stakeholders – key skills for marketing leaders in the age of AI disruption.
Tune into this episode, as we explore:
(00:55) Upskilling and choosing the right learning resources
(03:36) The UX trap and cognitive load for marketers
(05:57) Communicating AI impact to executives
(07:46) Prompt engineering fundamentals
(10:23) How prompt ordering affects AI response quality
Listen to the full episode here: https://open.spotify.com/episode/1SCm16R9oRMocntLg2y6r4
Demand Geniuses: Revenue-Driven B2B Marketing