Thought Sparks Catalyzing Organizational Change with Rita McGrath and Michael Lurie
May 5, 2026
Michael Lurie, Chief Catalyst at Bayer and transformation leader, discusses introducing Dynamic Shared Ownership. He covers two-track rollouts, five guiding principles, the VACC leadership model, and replacing budgets with 90-day resource flows. Conversations include applying DSO in manufacturing, scaling through practitioners and champions, and reducing politics with new talent and pay approaches.
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Front Runner Teams Delivered Fast Revenue Wins
- Early front-runner teams produced rapid, measurable wins that persuaded skeptical leaders.
- A product team cut time-to-market from two years to nine months, unlocking ~€50M annual revenue earlier.
The Five Principles Behind DSO
- DSO rests on five principles: mission/outcomes, networked self-managing teams, entrepreneurial value creation, rapid 90-day cycles, and creative mindsets.
- Leadership shifts from command to VACC roles: Visionary Architect Catalyst Coach.
Early Evidence Shows Multiplying Growth And Margins
- Early enterprise-scale results show dramatic performance improvements: growth accelerated 2–4x, gross margins up 5–10%, and SG&A down 20–40%.
- Examples include U.S. pharma growing from ~3–4% to 15% in one year and repeated growth to 30% over two years.
