Leadership Powered by Common Sense Building Leaders From The Ground Up | Ep 448
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Dec 11, 2025 Noel Massey, a performance-driven senior executive from a 40-year UPS career turned leadership coach and author. He discusses the gap between promoting top performers and training first-time managers. He explains intentional leadership, hiring for values, building trust through integrity, and creating memorable mentorship moments that inspire discretionary effort.
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Find A Leadership Coach Now
- Do find and keep a coach or mentor; every high performer has one.
- Noel Massey and Doug Thorpe recommend proactively asking admired leaders for guidance rather than waiting for development to be assigned.
Employees Bring Terms And Conditions
- Insight: Employees have psychological terms and conditions that leaders implicitly accept when hiring them.
- Noel Massey asks leaders to write non-negotiables (respect, listening, dignity) because violating them drives turnover.
Values On A Badge Versus Values In Action
- Noel contrasted two firms with identical printed values; one lived them and changed decisions, the other ignored them and lost trust.
- Doug Thorpe described watching executives flip their badge to the values and alter decisions in the value-driven company.
