Interview with Corey Haines - Founder of Swipe Files

Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry.

What's On The Menu:

How Swipe File is helping copywriters by serving as a source of project inspiration
Changing behaviors and meeting the ever-evolving demand for the relevant content
Solving lower funnel challenges with 5 Stages of Awareness
Creating a foundationally strong marketing strategy in order to survive constant algorithm updates
Building a balance between in-house and outsourced content
Standing out as a SaaS brand in a competitive market

A Taste of Love (Hallmark Channel - 2024)