Design as a tool for social change, impact, and innovation

In this episode, our guest was Laetitia Wolff,  a creative strategist, design curator, published author, and self-described cultural engineer and the former director of strategic initiatives at AIGA in NY. Laetitia lives, works and teaches in the South of France following 20+ years spent in New York. She consults and creates projects that generate new discourses, meaningful practices and experiences using design as a tool for social change, impact, and innovation. She brings design to cities, through research-action projects, curated programs, and citizen engagement initiatives. She teaches at Besign, The Sustainable Design School, design impact and partnership-based courses to imagine the creative strategies for tomorrow’s territories.

In our conversation, Laetitia shared her perspective about design as a tool for social change, impact and innovation and how her design work focused on cities understood as an intertwinement of spatial, social and relational dimensions. She stressed the importance of multi-disciplinary approaches and of multi-stakeholder engagement. Laetitia shared her passion for amplifying the voices of individuals and communities who are unheard. Last, all her projects illustrated the value of learning by doing.

To learn more about Laetitia's work: https://www.laetitiawolff.design/

Follow her on LinkedIn: https://www.linkedin.com/in/laetitia-wolff-31a6193/

Credits:

Conception, host and production: Anne-Laure Fayard

Sound design & Post-production: Claudio Silva

Music: Guilhem Tamisier

Art work: Guilhem Tamisier