Clark County nonprofit theater company offers pay-what-you-will

This Friday, a production of “Guys and Dolls” is kicking off at Washougal High School’s performing arts center. But what makes these upcoming performances of this beloved musical different is the cost of admission. It’s entirely pay-what-you-can, which means that cost will not be a barrier for anyone interested in seeing this high-tempo tale of gamblers, grifters and showgirls.

That philosophy is at the heart of Columbia Theater Arts Foundation, the nonprofit theater company staging “Guys and Dolls.” CTAF launched its first production last October, with five performances of “Sound and Music.” According to Michael McCormic Jr., the executive artistic director of CTA Foundation, attendees paid an average of $12 a seat for those nearly sold-out shows. McCormic, who is also starring in “Guys and Dolls,” says that ticket sales cover about half of the cost of CTAF’s productions, with the rest paid for by individual donations and corporate sponsors. 

The Columbian recently profiled CTAF and its pay-what-you-can pricing model, which McCormic says is unique in the Portland metro region among theater companies. He joins us to discuss his vision for making theater more accessible in Southwest Washington where few municipal performing arts venues exist.