The Game with Alex Hormozi

How to Close a Deal on the Phone Before They Hang Up | Ep 953

9 snips
Mar 17, 2026
Tactics for closing leads quickly over the phone are broken down into a clear step-by-step process. Strategies include probing to eliminate alternatives and creating time-based urgency to prompt immediate action. Practical scripts for taking payment and confirming bookings live on the call are shared. Tips also cover crafting a low-friction front-end offer, mid-program upsells, and simple physical add-ons for extra value.
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ADVICE

Close All Other Doors Before Presenting

  • Close all alternative options before presenting the offer so the prospect has no reasonable substitute.
  • Ask what they'd do instead, drill into logistics (pool access, time) and conclude there's no workable alternative.
ADVICE

Pre-sell Authority With A Three Part Framework

  • Pre-sell your authority and process by explaining the distinct steps that produce the outcome before asking for commitment.
  • Tell them the three critical elements: environment, expertise, and a repeatable process so they see you as the solution.
ADVICE

Anchor Around Time To Create Urgency

  • Create time-based urgency by anchoring to the customer's desired deadline and telling them they should have started earlier.
  • Ask how soon this week they can come in and push for the earliest available slot.
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