Marketing For Learning® S1:E6 - Introducing The People Impact Loop™
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Apr 3, 2025 They unveil a new operating system called the People Impact Loop to make learning work for business and learners. They explore why many L&D initiatives fail, from late involvement to poor product design. Topics include treating learning as a product, using market research and activation campaigns, measuring business-aligned outcomes, and turning efforts into a continuous flywheel.
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Begin With Insights And Alignment
- Start every initiative with market research: gather business and audience insights before designing learning.
- Use those insights to align learning to business strategy and learner needs.
Design Learning As A Product
- Treat learning like a product: refine, cull, and redesign offerings to achieve product-market fit.
- Prioritise desirability, relevance and value for the intended audience.
Don't Market A Broken Product
- Only market learning once the product is fit for purpose to avoid breaking trust.
- Combine good product design with sustained activation and engagement tactics.