The Money Trench - The Music Industry Podcast with Mark Sutherland TMT:10 Helen Thomas & Jeff Smith on Curating Radio 2's Playlist, Revamping the Presenter Lineup, and Reviving ELO
Welcome to The Money Trench. In this episode, Mark is joined by Helen Thomas, Head of BBC Radio 2, and Jeff Smith, Head of Music for BBC Radio 2 and 6 Music.
As they explore the evolving strategy at Radio 2, Helen and Jeff share insights on adapting to a new generation of listeners while continuing to serve the current audience, the rationale behind changing the presenter lineup, and the planning behind the much-anticipated Radio 2 in the Park. They also take us inside the Radio 2 playlist room, revealing the process behind curating one of the most influential & largest music playlists in the UK.
As well as discussing how Radio 2 is staying ahead in a rapidly changing media landscape and highlighting the importance of representation across the country, they explore the role of AI in the future of radio and what it means for the industry moving forward.
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Recorded and Edited: Alex Patterson & Will Lyons