In this Spotlight Session, we talk with Keith Perhac, Founder & CEO of Segmetrics, a middle-of-funnel business analytics tool! We discuss things like:
š„Optimizing for Middle of Funnel - Nurture sequences and recurring revenue being so much more valuable than top-of-funnel acquisition.
š„Skipping the KPIs - How KPIs gloss over improvements in your funnel. Instead, you should focus on Outliers.
š„Marketing as Psychology - Understanding WHY people convert (or don't) through your funnel.
š„And more!
If your agency would like their help, you can book a free demo here š https://segmetrics.io/book-a-demo/
