The UnNoticed Entrepreneur How can you 'Gather Voices' to make a compelling story for your organization? With video as explained by CEO Michael Hoffman.
Video is the most powerful and effective way to drive engagement online. While Zoom and other programs like it are nice, asynchronous video holds the key to successful communication for organizations, especially at this critical time.
Michael Hoffman is the CEO of Gather Voices and an expert in the use of video in marketing and digital engagement, and he joined me from his office in Chicago. We spoke about how his service is transforming the public relations and engagement for organizations by providing a technology which enables everyone to contribute from their mobile devices content which is then collated, compiled and branded for social media and other uses.
Whilst traditional video is top-down, Gather Voices is different. Michael's passion for it begins with its name. Whether for associations, hospitals, marketing agencies or other businesses, it gathers the authentic, compelling voices of people speaking from the heart.
One case that Michael shares is of the The Emergency Nurses Association in America . The ENA is dedicated to advancing excellence in emergency nursing. Member contribution is one of their core values — and for their 2019 annual meeting, they used Gather Voices to collect 70+ member video stories. ENA is using these videos to support a full year of member engagement.
We also talk pricing, it's very reasonable, and share details of how to get started with gathering the voices of an organization to create a collective voice.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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