Authority Hacker Podcast – AI & Automation for Small biz & Marketers #318 - Decoding Topical Authority with Koray Tuğberk Gübür
6 snips
Aug 21, 2023 Koray Tuğberk Gübür, a cryptic industry expert, discusses topical authority. Topics include outranking high-authority websites, creating a website for reviewing DSLR cameras, the struggle of becoming true authorities in the SEO industry, distributing templates and variables, the importance of anchor text, building a successful fitness website, and outranking authority sites with low competition keywords.
AI Snips
Chapters
Transcript
Episode notes
Losing 3,000 Sites Changed His Career
- Koray lost 3,000 sites in a single day during the 2018 medical update and pivoted from blackhat to holistic SEO.
- He then documented case studies and built a seven-figure business and a 12k+ member community.
Smaller Candidate Sets Make Results Cheap
- Search engines favour smaller, high-quality candidate sets so evaluating fewer top documents is cheaper.
- Being in that high-quality candidate set increases chances to rank across related queries.
Google Uses Topic And Quality Tiers
- Google segments its index by topic and by quality tiers to reduce cost and improve speed.
- Moving into a higher quality tier makes many related queries easier to rank for.