The PR Podcast 243. Liz Burke, Reporter and Professor, on TV, TikTok and how to Tell a Story
Liz Burke is an Adjunct Assistant Professor of Journalism at Hofstra University and a reporter at News 12 Long Island, teaching the next generation of journalists while actively covering news in one of the most competitive local media markets. She understands exactly what reporters look for, how stories get assigned, and where PR efforts succeed—or fall flat—in real time. Her social media is an informative master class in how to be a better reporter, tips and advice on storytelling, TV tech and more.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Liz Burke – Official Links & Social
News 12 Long Island: https://longisland.news12.com/author/liz-burke
Hofstra University: https://www.hofstra.edu/faculty-profile/?id=7729
TikTok: https://www.tiktok.com/@lizburketv
Instagram: https://www.instagram.com/lizburketv/
LinkedIn: https://www.linkedin.com/in/lizburkemedia/
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