Fashion People Lauren Sanchez's New Bag
Jan 30, 2026
Chantal Fernandez, fashion writer and co-author of Selling Sexy, brings deep knowledge of luxury retail and industry dynamics. She unpacks the rise of Very Important Customers and how brands court them. They discuss couture’s allure, Chanel’s recent looks, regional client strategies, and the tricky ethics of entertaining ultra-wealthy shoppers.
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Earn Access By Demonstrating Spend
- Expect brands to tier invitations and perks based on individual spend and regional importance.
- If you want runway access, build a multi-season purchase history before demanding front-row treatment.
Perks Trump Full Travel Payments
- Brands don't always pay full travel costs; they curate exclusive experiences instead.
- Private events, photographers, and makeup artists are the real currency to secure and entertain VICs.
Brands Push RTW Clients Toward Couture
- Ready-to-wear customers are being enticed to graduate into couture.
- Brands use invitations and curated experiences to convert high-spend RTW buyers into couture clients.
