Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

The One Page Book Launch Plan to Go From Idea to Published Author

11 snips
Apr 30, 2026
Clear steps for turning an idea into a published book, from picking topic and genre to setting a deadline. A simple Four P's framework helps define reader, pain, promise, and price. Practical planning covers budget, timeline, eight key milestones, and launch strategies. Focuses on using a book to generate clients, calculate ROI, and build long-term business value.
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ADVICE

Start With Your Selfish Why

  • Decide your primary selfish goal for the book before anything else and optimize the plan around it.
  • Chandler contrasts internal (business growth) and external (helping people) whys and says prioritize what matters most to you.
ADVICE

Only Proceed If Priority Is High

  • Honestly rate how high a priority the book is on a 1–10 scale and pause if it's below a seven.
  • Chandler warns that anything below a seven likely means stop pretending and revisit the project later.
ADVICE

Create A Compelling Why Now

  • Give yourself a compelling deadline for why now so it propels you through hard parts.
  • Examples Chandler cites include an upcoming speaking gig, a due date around a pregnancy, or other urgent life reasons.
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