Product Ops Podcast

S4:E4 - Translating Capabilities Into Value with Diana Soler

17 snips
Sep 30, 2025
Diana Soler, Director of Product Operations at Ascent, brings her extensive experience in product analytics to the discussion. She shares her journey in product ops, exploring the impact of effective cross-functional collaboration. From implementing Pendo for enhanced product-led value to advocating for visible product operations, Diana emphasizes the importance of soft skills and community support. She reflects on the challenges of leadership and the necessity of measuring impact to drive change, while also providing actionable insights for sustaining wellness in demanding roles.
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ANECDOTE

Reintroducing Pendo As A Platform

  • Diana led a re-implementation of Pendo, treating it as a core product analytics and guidance platform.
  • She enabled teams across product, engineering, design, customer success, sales and leaders through targeted training and celebration.
ADVICE

Rollout Tools By Release

  • Treat each major tool capability as its own release to avoid overwhelm and timebox adoption.
  • Train dedicated champions and invest in their learning so they become internal experts.
ADVICE

Sell Tools By Saving Money And Time

  • Sell tooling upgrades by highlighting cost savings and consolidated capabilities.
  • Show leaders both the financial benefit and how the tool improves day-to-day work.
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