Kiwi Talkz #57 - Zerofux Clothing Interview (Brands, Design Work, Marketing, Social Media, Timaru etc.)
Chad Nicholas is the founder of clothing brand Zerofux Clothing and has been operating for 4 years.
SOCIAL MEDIA
Facebook - https://www.facebook.com/zerofux/
Instagram - @zerofuxclothingco
Twitter - @zerofuxclothing
Website - zerofux.co.nz
TIMESTAMPS
00:36 - Why Chad Started Zerofux Clothing
02:12 - How Chad Came Up With The Name Zerofux/Clothing Brands
04:14 - Evolution Of Designs
05:20 - How Long It Takes To Make A Design
06:39 - Cost Of A Printing Machine/Vinyl Cutters/Graphic Standouts
08:30 - Effort Involved With Starting A Clothing Brand
10:17 - How Rappers Started Marketing Zerofux
12:57 - Reece Thinks Its Weird Kiwis Rocking New York & L.A. Brands
13:30 - People Not Paying For Quality But Paying Because Of The Brand
14:33 - How Chad Markets Zerofux/Social Media Marketing
16:36 - Zerofux Demographic
17:43 - Not Capitalising On Cancel Culture/Covid-19/Not Making Masks
19:43 - Mockup Designs That Get Scrapped
21:16 - Caps Dont Sell That Well/Shirts & Hoodies Sell Well
22:26 - Different Suppliers/China Pricing Compared To NZ
23:14 - Pricing Clothing Correctly
24:20 - Scrbbibe Wears Zerofux/Supporting People On The Come Up
25:45 - Life In Timaru/Aucklanders Not Knowing Where Timaru Is
27:36 - Chad Doesnt Sell Much Clothing At Hip-Hop Gigs
29:21 - Chad Wants To Do Zerofux Full Time
30:35 - Zerofux Podcast
31:30 - Printing & Packing Orders
33:16 - Chad Is Non-Stop Working/Time Vs Dollar Figure
34:56 - Broke Artist Podcast’s Exposure Of Zerofux/
36:37 - Engaged Followers As Opposed To Vanity Metrics
38:52 - Being The Face Of The Brand
40:30 - Doing Posters/Wanting To Hire People
42:58 - Tall Poppy Syndrome/Kiwis Easily Influenced By Americans
44:38 - Talkback Radio/Negativity Is Everywhere
45:40 - Ryan Lovins
47:50 - Not Wanting To Live With Regret
49:09 - Positive People
50:31 - Being Influenced By Your Environment/Breaking The Negative Cycle
53:14 - Venturing Outside Of Your Comfort Zone
54:56 - Everything Is Possible But It Requires Time & Patience
55:54 - NZ Rises To The Occasion
56:43 - Zerofux Receives Orders From Overseas
57:24 - Where To Follow Zerofux Clothing