The Marketing Book Podcast

304 The Practice by Seth Godin

11 snips
Nov 6, 2020
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ADVICE

Write Daily To Clarify Your Thinking

  • Use writing to clarify thought: keep morning pages, a daily blog, or written plans.
  • Writing externalizes your internal narrator and reveals better paths and ideas.
INSIGHT

Share Ideas To Build Trust And Value

  • Hoarding ideas creates scarcity and reduces trust, while sharing ideas increases mutual value.
  • Generosity in marketing builds trust, which matters more than attention alone.
INSIGHT

Creative Work Intentionally Creates Tension

  • Art aims to create change, not comfort, and change necessarily creates tension.
  • Effective creativity deliberately introduces tension to push people toward new perspectives.
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