TikTok Shop Growth: Strategy, Halo Impact, & Holidays - VENDO Velocity Podcast Ep. 180

In this episode, the VENDO team is joined by Bryan Rangel, Head of Partnerships at Cruva, to break down TikTok Shop growth strategies just in time for BFCM and the holiday season. From creator-led acceleration and affiliate strategies to cold-starting brands and driving halo effects across Amazon and other marketplaces, we share actionable insights to help brands build momentum and scale with confidence. Topics Covered: Halo Impacts (1:30) What performs well on TikTok Shop? (5:00) Affiliates on TikTok Shop (7:50) What is TikTok Affiliate Partner(TAP)?(10:00) What winning TikTok Shop setups look like (12:05) What is "Cold Start" (14:45) What is a healthy mix of sales? (17:35) Success on TikTok Shop: building the infrastructure (22:35) BFCM on TikTok Shop (24:45) Best Practices/Tips & Tricks (27:00) Speakers: Bryan Rangel, Head of Partnerships, Cruva Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™