
The Daily Brief Keytruda: The clone wars
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Feb 27, 2026 A look at the race to replicate a blockbuster cancer immunotherapy and why copying biologics is far harder than making generics. Discussion of how patent strategies and manufacturing hurdles shape competition. A breakdown of the EU carbon border mechanism and its likely effects on Indian steel exporters and prices. Quick market and regulatory tidbits sprinkled throughout.
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Why Keytruda Changed Cancer Treatment
- Keytruda is a platform immunotherapy that blocks PD-1, letting the immune system hunt many cancer types rather than attacking tumors directly.
- Merck's pembrolizumab treats 18 tumor types, is tissue-agnostic since 2017, and turned metastatic melanoma survival from 5% to over 33% at seven years.
The Immense Market Value Behind Keytruda
- Keytruda generated over $31 billion in sales in 2025 and is the world's best-selling drug, creating a massive commercial opportunity when patents expire in 2028.
- A single 100mg vial can cost up to Rs 2.36 lakh, making annual treatment ~Rs 40–50 lakh and out of reach for most patients.
Why Biosimilars Are Harder Than Generics
- Biologics like Keytruda are vastly more complex than small-molecule drugs because they're huge proteins produced in living cells with precise folding and sugar decorations.
- Manufacturers use CHO cells in bioreactors and must control temperature, nutrients and pH to coax correct folding across thousands of liters.
