“How do I get leads?”

It’s the million dollar question. When you have a business, you need sales. To make sales, you need leads. And finding them is probably the biggest challenge that small business owners face.

Maybe right now you’re taking whatever work you can get and relying on referrals to bring in new business. But when you rely on referrals, you have no idea when the next one is going to show up and you have no control over your business or how much money you make. Which means you’re stressed out all the time.

So how do you stop relying on referrals and start finding leads? That’s what I’m talking about today.

Tune into this episode to hear:

Why different lead generation tactics are required at different stages of your business
Why you have to get comfortable building your network and letting people know you exist, sorry introverts
The key to closing more sales
The right time to start your authority machine (and why jumping the gun doesn’t usually work)

Resources:

Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"