Bankless Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao
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Apr 29, 2025 In this engaging discussion, Jason Zhao, co-founder of Story Protocol, shares his vision of revolutionizing the $70 trillion intellectual property market through tokenization. He explores how blockchain can make IP liquid and accessible, potentially benefiting creators, DAOs, and big studios alike. The conversation touches on eliminating legal hurdles and reimagining ownership rights in the digital age. Zhao critiques traditional IP models and imagines a streamlined, programmable future that fosters creativity and inclusive access for all.
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Story as Decentralized IP Market
- Story Protocol acts as a decentralized marketplace connecting IP creators and licensees with transparent, programmable agreements.
- This model enables instant licensing using smart contracts, streamlining traditional costly negotiations and workflows.
Replace Lawyers with Software
- Use software as an intermediary to replace inefficient layers of lawyers and agents in IP transactions.
- Embed legal contracts into on-chain licenses to bridge legal enforcement with programmable smart contracts.
Purpose-built Chain for IP
- Purpose-built blockchains like Story optimize for specific use cases such as IP with tailored features like decentralized attestation.
- Story acts as an IP microservice, interoperable with other blockchains, instead of competing for all blockchain uses.