How SheFi is Onboarding More Women into Web3

Feb 25, 2026

Maggie Love, founder and CEO of SheFi and educator turning crypto into practical skills for women+, discusses making Web3 accessible through cohort-based learning and community. She talks about translating crypto jargon into relatable lessons. They cover UX friction in crypto, how communities enable trust and retention, the Brave partnership for scholarships, and where AI and crypto might collide.

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ANECDOTE

How SheFi Began From Maggie Learning DeFi

Maggie started learning DeFi in 2017 and turned that learning into a course because she saw women being excluded as DeFi took off in 2019.
She asked women at Consensus if they were doing DeFi, found they weren’t, and built SheFi to ensure women wouldn’t be left behind again.

ADVICE

Translate Crypto Jargon Into Familiar Analogies

Educate rather than just share information by translating crypto jargon into analogies people already know.
Cut through the new dictionary of terms and connect DeFi concepts to familiar financial or everyday analogies to speed onboarding.

INSIGHT

Hands On Cohorts Pair Learning With On-Chain Action

SheFi runs live cohort classes that pair education with an on-chain action, using partners like Brave as concrete use cases.
Students set up a Brave wallet, learn safety tips, and complete actions like turning on Brave ads to earn tokens.

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Maggie Love, Founder and CEO of SheFi, discusses the critical role of the community in managing decentralized spaces and making crypto accessible and relatable for all. She delves into the importance of building technology that works for everyone (not just early insiders), and details the urgent mission she's on with SheFi: to ensure women aren't left behind in the next era of the Internet.

Key Takeaways:

SheFi's collaboration with Brave, including scholarships offered for their next cohort
What real crypto onboarding should look like: education beyond buzzwords
Why community is the missing layer in crypto adoption, and current friction points holding Web3 back
How AI and crypto may collide at both the application and infrastructure layers
What the future of the internet could look like for women+ builders if their mission succeeds
What it takes to build technology that works for everyone (not just the early insiders)

Guest Bio: Maggie Love is an educator, entrepreneur, and the founder of SheFi, a platform where women+ learn to navigate and shape the next era of the Internet, including crypto, AI, and digital ownership. She's passionate about turning buzzwords into real-world access and opportunity.

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte