The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams 181: How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted
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You know how you wish more people knew about your company and products, but they don’t?!
One way to fix this is to start a podcast for your company. But it can seem so daunting. Where do you start?
Lindsay Tjepkema, co-founder and CEO of Casted explains all this in this weeks episode. Listen in to learn:
- What could a podcast do for a company
- What results to expect
- As you grow, why the podcast should be at the center of your content strategy
- And, importantly, does she prefer a dive bar or cocktail bar
You might also like the following:
180: Learn how an SMB sales team is being successful with Brian Penney, VP of Sales at Blumira
174: How to make sure you are paid with Dan Goodman, CEO of TruCommish
165: One powerful tool to improve how you sell and how you get better
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