
Enterprise AI Innovators Outcome-First AI Workflows with Deloitte CTO Bill Briggs
Mar 18, 2026
Bill Briggs, Deloitte CTO with decades helping enterprises modernize, explains why leaders must reimagine outcomes rather than graft AI onto old workflows. He discusses starting AI initiatives from the top, why agent pilots fail without data and orchestration foundations, where quick frontline wins live, and how to engineer trust, privacy, and security into systems.
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Make AI A CEO Led Reimagination
- Do make AI transformations a CEO-led, company-wide mission rather than a small efficiency project.
- Bill Briggs says sit the CEO and chair down and reimagine business outcomes instead of incremental SG&A savings, using laundry-folding robot example to show outcome focus.
Redesign For Outcomes Not Human Steps
- Focus on outcomes not step-by-step replication of human tasks when deploying AI or robots.
- Briggs used a slow laundry-folding robot to illustrate that users care about folded laundry, not mimicking human steps or speed.
Frontline Problems Unlock Faster Wins
- The fastest wins are nearest to where work actually happens, especially on the front line.
- Deloitte found C-suite trust in AI >70% but frontline trust only 6.7%, and frontline workers know where real process pain lives.



