How Allo Reached $10M Revenue With 5,000 Customers

How do you grow an AI phone system to 5,000 customers and roughly $3M ARR in under two years while still aiming for $10M in revenue this year?

Jeremy Goillot is the founder and CEO of The Mobile First Company, which launched Allo as its first product. Allo is an AI phone system and dialer for small businesses, now serving around 5,000 customers with average revenue above $160 per month and a goal of reaching $10M in revenue in 2026.

This business is interesting because Jeremy did not stop at a self-serve PLG motion. He started there, saw the churn and activation issues, then layered in demos, lead routing, CRM-based qualification, and expansion to raise ACV and improve retention. The result is a high-volume SMB SaaS business built on strong distribution, fast onboarding, and clear activation metrics.

You'll learn:

• Why Jeremy moved from pure PLG to a sales-assisted motion.
• How Allo increased average revenue from $18 to over $160 per month.
• The exact activation metric that predicts churn.
• How the team uses demo routing based on CRM and team size.
• Why retargeting was one of the cheapest acquisition channels.
• How Allo won SEO with long-form content and original screenshots.
• The keyword prioritization system behind their content strategy.
• Why 50% of new revenue now comes from expansion.
• How the team thinks about CAC quality instead of lowest CAC.
• Why Jeremy raised early without waiting for a co-founder.
• How he kept about 50% ownership after raising around $20M.
• What it takes to sell into SMBs at high volume with only 17 people.

Jeremy previously led growth at Spendesk before starting The Mobile First Company. He launched the company as a solo founder, raised a $5M pre-seed on his own, then built the team around him while keeping significant ownership. His long-term goal is not just one product, but a broader suite of vertical SaaS tools built under separate brands.

If you care about SMB SaaS, PLG versus sales-assisted growth, SEO-led distribution, or building a multi-product software company, this episode is a masterclass for SaaS builders.

Watch this episode on YouTube: https://youtu.be/PUZMvjyS3xw

Connect with Jeremy: https://www.withallo.com/

Connect with Nathan: https://founderpath.com/