The Business Times introduced Thrive, a young audience initiative to future proof itself. Vivien Shiao, young audience editor joins Claressa Monteiro in the studio to discuss the development of a future audience from curating content to building loyalty.

Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective.

Highlights of the conversation:

00:49 Who is young audience

07:50 What are you doing to create loyalty

09:07 Data analytics

12:08 Looking ahead to next year

Hosted by: Claressa Monteiro (claremb@sph.com.sg)

With Vivien Shiao, young audience editor, The Business Times

Edited by: Claressa Monteiro

Recording engineer: Joann Chai Pei Chieh

Editing engineer: Claressa Monteiro

Produced by: BT Podcasts, The Business Times, SPH Media

---

Follow BT podcasts:

Channel: bt.sg/pcOM

Apple Podcasts: bt.sg/pcAP

Spotify: bt.sg/pcSP

Google Podcasts: bt.sg/pcGO

Website: bt.sg/podcasts

Feedback to: btpodcasts@sph.com.sg

Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.

---

Discover more BT podcast series:

BT Money Hacks: bt.sg/btmoneyhacks

BT Mark To Market: bt.sg/btmark2mkt

PropertyBT: bt.sg/btpropertybt

WealthBT: bt.sg/btwealthbt

BT Market Focus: bt.sg/btmktfocus

BT Branded Podcasts at: bt.sg/brpod

BT Lens On: bt.sg/btlenson

See omnystudio.com/listener for privacy information.

S1E6: Reaching the consumer of tomorrow today: Editors Talk (Ep 6)