So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 101: How a single mum became a media and entrepreneurial superstar with Boost Juice founder, Janine Allis.
Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.
In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.
This conversation digs into the realities most founders don’t talk about:
- the loneliness of leadership
- separating friendship from business
- making tough calls when you’ve hired the wrong person
- raising your public profile
- being taken advantage of and turning adversity into advantage
- why not everyone is cut out to run their own business
- why the person you marry will be the most important partner you’ll ever have
- how to move past ‘feelings’, and focus on responsibility
- the benefits of having a high profile and how to build a personal brand.
For copywriters and content creators building a new business or growing an established business, this episode is for you.
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