Speaking of Psychology

Can we unlearn implicit biases? With Mahzarin Banaji, PhD

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Jul 13, 2022
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INSIGHT

Implicit Bias Is Different From Prejudice

  • Implicit bias is distinct from explicit prejudice and reflects associations learned outside conscious awareness.
  • These implicit associations can be roots of prejudice even in people who sincerely endorse egalitarian values.
ANECDOTE

Famous-Overnight Names Revealed Gender Bias

  • Banaji recounts replicating Jacoby's memory experiment and finding men's names became "famous overnight" more than women's names.
  • Participants denied using gender, revealing unconscious bias shaping judgments without awareness.
INSIGHT

How The IAT Reveals Cultural Associations

  • The Implicit Association Test (IAT) measures relative strength of associations by comparing response speeds across paired categories.
  • Faster responses for culturally consistent pairings reveal the "thumbprint of the culture" on the mind.
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