Created with Jon Youshaei

The Art of Quitting Your Job To Be A YouTuber (Cleo Abram Interview)

60 snips
Mar 22, 2024
Former journalist at Vox Cleo Abram shares insights on transitioning to a YouTuber with over 2 million subscribers. Topics include leaving Vox, sponsorships, video process, visual storytelling, collaboration with NASA, journalism on YouTube, and the future of the platform.
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ANECDOTE

Launch With A Trailer And A Test Episode

  • Cleo launched Huge If True with a trailer and one completed episode to ensure she could deliver.
  • Her first episode explained why she left Vox and framed the show's optimistic tech mission.
ANECDOTE

Funding Early Episodes From TikTok

  • Cleo left Vox with a small TikTok audience and had been turning down sponsorships while employed.
  • A TikTok sponsorship after leaving covered early Huge If True episode costs.
INSIGHT

Key Visual Is The Story

  • A key visual is the recurring image you must see to understand the story.
  • If you need a napkin diagram to explain it, that visual likely makes a strong video.
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