William Duggan joins us on this week's episode of the podcast to talk about "the Seventh Sense" - what it means, how to harness it, and the impact doing so can have. Among the topics we discuss are how Howard Schulz tapped into the Seventh Sense to start a little coffee empire called Starbucks, the four elements that are necessary for the Seventh Sense to swing into effect, and the importance presence of mind plays in harnessing one’s Seventh Sense.

William Duggan is the author of three recent books on innovation: The Seventh Sense: How Flashes of Insight Change Your Life (2015), Creative Strategy: A Guide for Innovation (2012), and Strategic Intuition: The Creative Spark in Human Achievement (2007). In 2007 the journal Strategy+Business named Strategic Intuition “Best Strategy Book of the Year.” He has BA, MA and PhD degrees from Columbia University, and twenty years of experience as a strategy advisor and consultant.

Professor Duggan teaches innovation in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2014 he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on innovation to thousands of executives from companies in countries around the world.

94. The Seventh Sense, with Professor William Duggan